THE GOOD ITALIAN: WHEN IT COMES TO DINING CASUALLY, DO LIKE THE MILANESE DO

THE ITALIANS KNOW HOW TO TO COOK AND CELEBRATE EATING WORTH A PALAZZO TO BE BUILD AROUND A PLATE OF PASTE HONORING THE ESSENCES OF COOKING LIKE WITHIN A TEMPLE. FOR THOSE WHO LOVE THE SERENE SIMPLICITY OF LORO PIANA, THE CASUAL ELEGANCE OF BRUNELLO CUCINELLI AND THE FINE TOUCH OF BOTTEGA VENETA, THE FEATURED RESTAURANT AND CAFE DESIGN PRESENTED HERE WILL BE THE PLACE TO FEEL IN BEST COMFORT WHEN IT COMES TO ITALIAN CONTEMPORARY DESIGN AND VISUAL CLASSIC SPLENDOR.

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THE GRANDEUR OF ARCHITECTURE IN ITALY REFERRED TO AS PALAZZI COMBINED WITH A UNDERSTATED AND SOPHISTICATED PLAIN INTERIOR DESIGN, QUALITY MATERIALS LIKE NATURAL STONE, TERRAZO, NATURAL LINEN AND COTTIN FABRICS AND A SIMPLE BUT BEAUTIFUL TABLE SETTING, PLAIN WHITE SILVER AND CRYSTAL, IS THE PERFECT BACKDROP FOR A CASUAL AND RELAXED TIME FOR DINE.

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A PARTLY RESTORED LEFT- WITH- CHARME- OF- AGE CEILING, SLIGHTLY TONED WALL COLORS, BRONZE AND MARBLE FURNITURE, SCULPTURAL SEATINGS AND CUSHION COMFORT BENCHES – THE INGREDIENTS OF A CONTEMPORARY CONCEPT WITH A TOUCH OF POST WAR ITALIAN DOLCE VITA GRANDEUR IS BROUGHT ALIVE IN THESE ROOMS.  STRIPPED OF THE COLORS TYPICALLY IN THIS PERIODE, THE BEST PART IN THESE ROOMS IS BESIDE THE DESIGN ITSELF, THE SERVED ITALIAN TREASURES OF COOKING ACCOMPANIED BY THE FINEST GRAPE JUICE BACCHUS HAS DONATED TO EARTH THANKFULLY FOR BEING RESCUED FROM ABORTION.

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THE WAITERS ARE WEARING WHITE DINNER JACKETS, THE AIR IS FILLED WITH BOSSA NOVA AND THE AROMA OF A FRESH BREWED ESPRESSO FROM GRAINED ITALIAN COFFE, THE KITCHEN VAPORIZES THE SMELL OF THE FINES FOODS PREPARED, THE BEST VITELLO TONATO ON EARTH IS MATCHING THE COLOR OF THE WALL, THE GOLDEN COLOR OF THE SEATING VELVET RESEMBLES THE SAFRAN RISOTTO WITH TRUFFLE MATCHED BY THE WOODEN TONES.

ALL YOU ´D NOW EXPECT WOULD BE SOPHIA LOREN AND MARCELLO MASTROIANNI TO BE SEATED NEXT TO YOU, OR INGRID BERGMAN WITH MR. VISCONTI. SURPRISINGLY, THE CONTEMPORARY PEOPLE AROUND ARE IN A VERY SAME WAY  AS RELAXED AND ELEGANT AS YOU `D IMAGINE THEM TO BE. ARCHITECTURE AND DESIGN CREATE A STATE OF MIND, WHEN IT COMES TO THE DOLCE VITA FEELING, DO LIKE THE ITALIANS DO.

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WHEN QUALITY IS AT FOCUS: CLASSICAL HAUTE CUISINE MEETS HAUTE INTERIOR CONCEPT- A CASE STUDY IN EXCELLENCE

CONTEMPORARY HAUTE CUISINE RESTAURANT CONCEPTS ARE AT FASHION WHEN THEY DO SURPRISE THEIR GUESTS, BE THROUGH THEIR UNEXPECTED NEW ROUGHNESS IN INTERIOR DESIGN, A EXPLORATION OF A DIVA CHEF, THE UNCOMMON WAY FOOD IS SERVED OR OFFERED IN COMBINATION WITH LIMITED SELECTIONS RESTRICTED BY THE CHEF OR MANAGEMENT IN ORDER TO KEEP THE MENUE SIZE CALCULABLE (AND COST EFFECTIVE) RATHER THAN INAPPROPRIATE DRIVEN BY EXTROVERTED GUESTS REQUESTS. HAPPENINGS ARE EN VOGUE, FOOD IS SERVED ALONGSIDE A THEATER PERFORMANCE, A MUSIC INTERPRETATION OR ART PRESENTATION. BUT WHEN YOU EAT OUT, YOU WANT TO ENJOY YOUR HAUTE CUISNE FOOD AND SHERD TIME IN A STRESSLESS SETTING WITH BEST SERVICE AND COMFORT, RIGHT? SO ALL THESE ADD ON ASPECTS IN MODERN CUISINE CONCEPTS PUT WRONG FOCUS TO A EXPECTED CHANGE IN THE NEED OF GUESTS FOR EXPERIENCES BEYOND AND BESIDE THE QUALITY FOOD ITSELF, BESIDE THE GOOD ACCOMMODATION AND THE NICE SETTING AROUND TO ENJOY A MEAL AND A GOOD COMFORTABLE REST IN WITH PEACE AT TALKS. AS IN FASHION, OR INTERIOR, OR IN FOOD, OR IN EVERYTHING A MASS CONSUM QUANTITY MARKET CONSISTS OF AND IS BASED ON,  THE LIMITATION OF QUALITY AND CUT OFF WHERE POSSIBLE IN ORDER TO MEET BUDGETS AND RAISE PROFITS, IT IS INDEED VERY HARD TO FIND A RESTAURANT SET UP THE GOOD OLD EUROPEAN CLASSICAL WAY WITH A GRAND INTERIOR STAGE, ULTIMATE COMFORT AND VISUAL PLEASURE, EXCELLENT MATERIALS AND DETAILS FROM TABLE SETTING TO DECORATION AND, MOST IMPORTANT, PROFESSIONAL WELL TRAINED STAFF, BESIDE EXCELLENT FOOD AND BEVERAGE AS THE FUNDAMENTS. INDEED THERE ARE PLACES STILL OR AGAIN IN EXISTENCE LIKE THESE TALE- ONES, WHICH BARE THE OLD WORLD HABITUÉS TRANSLATED INTO MODERN SOCIETY LANGUAGE, WHERE GUESTS ARE TREATED THE QUALITY COMFORT WAY BY THE NATURE OF THE LUXURY HOSPITALITY BUSINESS DNA. WITH GREAT PLEASURE WE SEE THESE CLASSICAL CONCEPTS BEING REVOKED AND NEWLY PUT INTO SETTING IN GRAND HOTELS AND METROPOLITAN CITIES AND WHERE A RAISING DEMAND MEETS AN ADEQUATE OFFER. WE DO ENCOURAGE RESTAURANT AND HOTEL OWNER TO TAKE THESE MASTERPIECES OF CLASSICAL CONTEMPORARY HAUTE CUISINE RESTAURANTS AS A BEST CASE STUDY FOR THEIR DEVELOPMENTS. AT THE LE GEORGE PARIS (ONE OF THREE RESTAURANTS IN THE SAME HOTEL RATHET WITH FIVE MICHELIN STARS TOGETHER) FOR EXAMPLE, 90% OFF THE FURNITURE AND DESIGN OUT-FITTINGS ARE AVAILABLE FROM OUR PRODUCT PORTFOLIO, BE IT THE FURNITURE FROM OUR FRENCH MANUFACTURER, BE IT THE CHANDELIERS AND GLASS APPLIQUÉS FROM ANOTHER FRENCH MANUFACTURER, BE IT THE TABLE ACCESSORIES AVAILABLE FROM ANOTHER FERNCH MANUFACTURER, BE THE FABRICS OR CARPETS, ALL ARE HAND CRAFTED AND FROM HIGHES QUALITY BOTH IN DESIGN AND CRAFTS. THESE QUALITY ELEMENTS DO APPEAL TO ALL SENSES AND A GUEST EXPERIENCE WILL BE BEYOND THE ORDINARY DUE TO THESE QUALITY DETAILS UP TO THE NAPKIN WITH HAND EMBROIDERY, THE FINE CANDLES FROM THE OLDEST FRENCH MANUFACTORY. IN OUR INTERIOR DESIGN PROJECT COMMISSIONS, WE SELECT ALL THESE QUALITY ELEMENTS ACCORDING TO THE DESIGN BRIEFING MOOD BOARD AND SET UP A STRIKING DESIGN CONCEPT WITH REFERENCE TO THE ARCHITECTURAL SETTING AND KEY FACTS AND INDIVIDUALLY IN COHERENCE WITH THE DESIGN CI OF THE COMMISSIONER(S BRANDING IDEA). WHEN THE DESIGN PROCESS IS FINALIZED, WE DELIVER A TURN KEY DESIGN OUTFITTING AT ITS BEST BASED ON THE OVERALL CALCULATED COSTS. AT THE LONG RUN, QUALITY ALWAYS PAYS OUT, AS DURABILITY AND LONG LASTING QUALITY ARE ESSENTIAL AT FREQUENTLY USED PUBLIC AREAS. IN ORDER TO (RE)START YOUR HAUTE CUISINE RESTAURANT CONCEPT BASED ON THE BEST INTERNATIONAL CASE STUDIES WITH APPROVED EXCELLENT QUALITY INTERIOR STAGE AND CONTINUE THE GREAT TRADITION OF HAUTE CUISINE RESTAURANTS THE CLASSICAL WAY SO MUCH APPRECIATED BY THE REAL INTERNATIONAL CONNOISSEURS, SIMPLY GET IN CONTACT WITH OUR OFFICE AND LET US TALK ABOUT YOUR BRILLIANT IDEAS AND HOW WE CAN MAKE THEM BECOME A EXTRAORDINARY QUALITY REALITY EXPERIENCE IN YOUR BUSINESS.

 

THE CITY BRAND EXPERIENCE CONCEPT- A NEW APPROACH IN ATTRACTING THE I-4.0 AUDIENCE

THE LATEST TREND IN STORE DESIGN CONCEPTS ARE CITY CENTER EXPERIENCES POP UP OR PERMANENT SHOWROOM FLOORS. THESE GALLERY ART ALIKE DESIGN LAYOUT EXPERIENCE STORES ENTER THE VERY HEART OF SHOPPING CITY CENTERS AND GAIN ATTENTION BY ATTRACTIVE YET DRAMATIC SETTINGS AND SCENES ON DISPLAY. ITS A VERY CONSEQUENT STEP TO ENTER THE ART GALLERY FORMAT, AS THESE OPEN FLOOR FRAMES ALLOW A CURATED SHOWCASE OF EVOLVING THEMES BASED ON THE PRESENTED BRAND AND CONCEPT. A SINGLE SOFA IN THE SPOT, A POLISHED CLASSIC CAR, A SCULPTURE, FRAGRANCES, WHAT HAVE YOU, WILL BE VISIBLE CLEARLY AND IN THE RIGHT SETTING.

QUITE OFTEN SPECIALLY CAR SALES FACILITIES ARE TO BE FOUND ONLY AT THE PERIMETERS OF CITIES, AT THE BANLIEU SO TO SAY, SELDOM EASY TO REACH AND ONLY BY CHANCE A SPONTANEOUS BY – PASSER WILL BE SURPRISINGLY ATTRACTED BY WHAT IS TO BE SEEN ON DISPLAY AT THE TILED HALLS. CONTRARY IF A FACILITY WITHIN THE PEDESTRIAN PRECINCT OR CITY CENTER IS USED, WHERE NIGHT AUDIENCES, WEEK END WALKERS AND SHOPPING COUPLES PASS BY AND, BY SURPRISE, ARE MADE AWARE OF SOMETHING THE NEVER EVER HAD THOUGHT OF PRODUCT THEY WILL ESSENTIALLY WANT TO ACQUIRE RIGHT AFTER HAVING EXPERIENCED THESE WITHIN THE EXPERIENCE STORE CONCEPT. A REASONABLE THOUGHT, A CONSEQUENT APPROACH, IF THE SETTING IS WELL CURATED AND THE PRODUCT ON DISPLAY IS APPEALING TO THE AUDIENCE AIMED TO WITH THE PORTFOLIO.


I CAN CLEARLY REMEMBER WHEN BEING YOUNG AND HAVING HAD A NIGHT OUT IN THE CITY WHEN DISCOTHÈQUES WERE EN VOGUE AND FREQUENTLY DANCE PARTIES AT WEEK-ENDS CROWNED EACH WEEK, WE PASSED BY THEN WELL DECORATED ART GALLERIES, BOOK STORES, SHOE RETAILERS AND FASHION BOUTIQUES, WE REGULARLY WERE ATTRACTED BY PIECES ON DISPLAY, WE LINED OUT WHAT WE DESIRED TO ACQUIRED IN FUTURE WHEN SAVINGS WERE MADE IN ORDER TO MATCH THE PRICE TAG ON DISPLAY SETTING ONE BACK WITH WHAT WE BELIEVED WAS ESSENTIAL TO EXPRESS OURSELF AND OUR LIFESTYLE. WE DID BUY THE SUITS, THE SHOES, THE PEN, THE PIPE, THE SCULPTURE, THE EDGING, THE PAINTING, THE SOFA, THE LAMP, THE SILVER THE FALLOWING YEARS TO COME, SO DID OTHERS, A CONTINUOUSLY REPEATED STORY OF THE CLASSICAL AIDA CONCEPT: ATTRACTION- INTEREST- DECISION- ACQUISITION, A VERY SIMPLE BUT EFFECTIVE RETAIL STRATEGY SUCCESSFUL SINCE NEANDERTAL TIMES. THIS WAS THE AGE BEFORE THE INTERNET CAME, SAW AND WON, AND VIRTUAL BECAME MORE EVIDENT AND ATTRACTIVE THAN REALITY IN TERMS OF SHOPPING AND CITY PROMENADE EXCURSIONS ON THE HUNT FOR NICE OBJECT TO CALM THE DESIRE TO BUY SOMETHING FOR WHATEVER REASON. THE MOST OF THESE SMALL BEAUTIFUL WELL CURATED STORES ARE GONE WITH THE WIND SO TO SAY, THE LARGE RETAIL BUDGET HIGH STREET OFFERINGS HAVE EXTINCT THESE SMALL TREASURE SUPPLIERS WITH THEIR LIFE TIME EXPERIENCE CURATED PORTFOLIOS. AS THE RETAIL GIANTS SEEM TO IMPLODE, AND AS SOME CEO`S SEEM TO REMBER THEIR OWN EXPERIENCES IN THE REAL TOWN TIMES, FREQUENTLY AND ON HIGH RISE THE NEW EXPERIENCE STORE CONCEPTS POPPING UP DELIVER EXACTLY WAS HAS BEEN THERE ONCE BEFORE. SO FUTURE WILL BE A TRAVEL BACK TO THE ROOTS OF RETAIL DESIGN, FOR GODS SAKE, WITH THE REINVENTION OF THE SMALL SCALE CITY CENTER STORE CONCEPTS, GREAT NEWS FOR THE NEXT GENERATION. WILL WE ALSO SEE A REVIVAL OF THE DISCOTHEQUE AND NIGHT CLUB A LA STUDIO 54? ANYTHING SEEMS POSSIBLE AGAIN, WHAT HAS BEEN OF QUALITY ONCE, IS OF LASTING QUALITY THROUGH TIMES.

A ROOM THE GODESS HYGIEIA HERSELF INHABITS- THE APPEALING QUALITY OF NEOCLASSICISM IN THE AGE OF THE HOMEWELLNESS SPA

NOT VERY OFTEN DOES A BATHROOM IN GERMANY TEND TO BE A ROOM OF ENTERTAINING AND RELAXING QUALITY, A PLACE TO HAVE A HEALING REST AND RECREATIONAL STAY IN COMFORT PLEASURING ALL SENSES. THE “FLIESENORGIE” PAIRED WITH A BUTCHERS MEATHOUSE APPEAL IN MOST COMMON BATH PLANNING LAYOUTS FROM THE 1930S TO THE 1990S STILL IN USE TODAY SPORT WALLS TILED FROM FLOOR TO CEILING ON ALL FOUR ROOM SIDES. THIS TILED ROOMS MAKE ONE WONDER WHAT IN THE NAME OF HYGIEIA DO THE GERMANS DO IN THEIR BATHROOMS? SPRAYING THE WALLS WITH A WATER HOSE FOR CLEANOUT AFTER USE MIGHT BE PRACTICAL TECHNICAL FEATURE, IF ONE WOULD BE A PIC MAYBE, BUT SERIOUSLY?! IF THESE FEATURES ARE STAFFED WITH FUNCTIONAL CHROME ELEMENTS OF THE BAUHAUS ORIGIN, THE DISCOMFORT IS AT HOME IN HOME.

THE AESTHETICS OF THESE “NASSRÄUME” ARE COMPARABLE TO THE PSYCHO FILM SETTING, YOU REMEMBER WHEN THE PLASTIC CURTAIN IS OPENED UP AND THE GRANNY WITH THE KNIFE SHOWS UP? DEFINABLY ANYTHING BUT FOR SURE NOT A PLACE YOU CAN RECREATE YOUR BODY AND MIND WITHOUT ASSOCIATING THESE ROOMS WITH ANYTHING BUT PLEASANT EXPERIENCES. ONLY IN RECENT TIMES THE “NASSRAUM” BECAME A MORE RESILIENT OBJECTIVE IN CONTEMPORARY INTERIOR ARCHITECTURE DUE TO GERMAN BATHROOM SUPPLING BRANDS PAYING TRIBUTE TO THE RISING DEMAND INTERNATIONALLY FOR HOME WELLNESS AND A SPA ALIKE BATHROOM LAYOUT. WITH INVENTIONS SUCH AS THE TOILET SEAT OFFERING A ELECTRIC CONTROLLED WATER SPRAY HOSE CLEANING YOUR INTIM AREA EACH VISIT, OR THE SO CALLED RAIN DANCE CEILING INSTALLATION OF DOWN FLOWING WATER MASSES IMITATING A RAINFALL IN LED LIGHT COLORED FLOWS ARE SUCH GERMAN INVENTIONS WHICH TEND TO BE SURPRISING PLAYFUL, BUT ARE BASED ON INDUSTRIAL INNOVATIONSDRUCK RATHER THAN DEAMND, SAME AS THE ENTERTAINMENT ELECTRONICS ENTERING THE BATHROOM IN FORM OF A MIRRORED TV AND AUDIOVISUAL INSTALLATIONS , WHICH AT LEAST MIGHT BE A GOD FEATURE.

MODERN BATHROOM FURNITURE LAYOUTS ARE IN 99% MADE UP WITH KUBUS AND STRAIGHT LINES, NON-ORNAMENTED INSTALLATIONS LIKE IN KITCHENS OFFER STORAGE TO 100+ OF COSMETIC PRODUCTS, WHICH ARE LIKELY TO BE OF MINOR ESTHETIC QUALITY WHEN KEPT IN THE PLASTIC BRANDED PACKAGES. IS THIS ALL THER IS? WHAT ELSE COULD ONE HAVE IF NOT THE GLOBAL STANDART? TURN TO PARIS, THE MUSEUM OF THE ARTS DECORATIVES AND LOOK UP THE BATHROOM DESIGNED FOR JEAN LANVIN BY ARMAND ALBERT RATEAU IN 1925 FOR EXAMPLE, A ONE OF KIND DESIGN BASED ON THE DEMANDS OF ELEGANTLY MINDED JEAN LANVIN AND CREATED BY A SKILLED UNIVERSAL ARTIST RATEAU HAS BEEN. EVERY SINGLE DETAIL IS CONTEMPORARY AT ITS TIME BUT WITH A NEOCLASSICAL LANGUAGE OF 3000 YEARS THAT SPEAK THROUGH THE ARTFUL SHAPED DETAILS OF THE BRONZE, MARBLE AND GLASS ITEMS, THE BATHROOM IS OF INTEMPORAL QUALITY BEYOND TIME AND WOULD EVEN SERVE AS A BATHROOM TODAY WOULDN`T IT BE IN THE MUSEUM NOW. WITH GREAT CHANCE, A DESIGN AND EXECUTION OF ARTS IN THIS LEVEL OF QUALITY WOULD BE IMPOSSIBLE TO BRING TO REALITY TODAY DUE TO LACK OF HAND CRAFTS AND ARTISTIC WORKSHOPS CAPABLE OF DOING THESE HAND MADE OBJECTS.

ACTUALLY LESS IS MORE, RIGHT? KEEP THE ESSENTIALS A BATHROOM SHOULD HAVE: A BATHING TUBE, A WASHING BASIN, A MIRROR, A SHOWER FACILITY, ONE OR TWO FURNITURE TO PUT DOWN THINGS, A CONSOLE TO HOLD THE COSMETICS, VERY SIMPLE AT LEAST. AND NOW AD STYLE AND KNOWLEDGE AND PUT THESE ELEMENTS INTO A DRAMATIC DESIGN LAYOUT BY FORM FALLOWS FUNCTION, BUT FUNCTION FALLOWS HUMAN LIVING BEHAVIOR, AND YOU GET TO A DESIGN LIKE THE ONE FEATURED HERE. THE ATURAL STONE SLABLS ARE BEAUTIFUL AND INSERTED ON AREA OF THE WALLS CONTRAST WITH THE PANELING, THE WHITE PLASTER CEILING WITH GLASS INSERTION (FAKE DAYLIGHT WINDOW) ARE SIMPLE YET ELEGANT SAME TIME. THE FOUR DESIGN FURNITURE SET IN PLACE (A BENCH, A CONSOLE, TWO FOOTSTOOLS ) ARE MATCHING THE ELEGANT LAYOUT PERFECTLY AND GIVE A SENSE OF SPLENDOR WHILE BEING PRACTICAL IN USE.

 

BASED ON CLASSICAL ELEMENTS OF QUALITY MATERIALS, A BALANCED DESIGN AND ELEGANT LAYOUT THE CONTEMPORARY INTERPRETATION OF A BATHROOM IN THIS SPIRIT IS A PERFECT EXAMPLE OF WHAT IS POSSIBLE BEYOND STANDART AND WHERE QUALITY IS MORE IMPORTANT THAN A TIGHT BUDGET. SLEEK, DRAMATIC, ELEGANT, QUITE, UNDERSTATED, A BATHROOM OF THIS QUALITY OFFERS ALL FUNCTIONS AND BEYOND A SPACE HONORING THE HUMAN AND ITS BUILDING, OUR BODY AS THE TEMPLE WHERE GOD LIVES IN AND A BATHROOM BEING THE TEMPLE WHERE THE GODESS HYGIEIA IS AT HOME, HONORING THESE GIVES SENSE TO EACH DAYS RITUALS.

THE LASTING LEGACY OF HERITAGE DESIGN ELEMENTS IN CONTEMPORARY RETAIL CONCEPTS

CLASSIC DESIGN ELEMENTS ARE CORE ESSENTIAL IN RETAIL DESIGN CONCEPTS WHEN IT COMES TO LUXURY BRANDS AND THEIR HERITAGE IMAGE. THERE IS NO SUCCESSFUL CONTEMPORARY LUXURY BRAND NOT RELAYING ITS IMAGE ON A GROWN HERITAGE STORY OF ITS BRAND OR A DNA RELATED TO THE NAME- DERIVATE OF A FOUNDER IN HISTORY AS A POINT OF EVER LASTING REFERENCE VISIBLE IN A COHERENT CI AND WITHIN EACH AND ANY PRODUCT SUBSTITUTED WITHIN THE BRANDS PORTFOLIO. BY CHANCE, NEARLY ALL TOP LUXURY BRANDS ARE HERITAGE IMAGE BRANDS AND IN THE CASE OF FASHION BUSINESS NEARLY ALL OF FRENCH PARISIAN ORIGIN. ONCE THESE REPUTED HOUSES WERE THE SYNONYM OF A SINGLE PERSON OR CREATOR, A INDIVIDUAL DESIGNER OR PRODUCER, A COUTURIER OR ARTIST, AND THE PERSON AND THE CREATIVE OUTPUT OF THIS PERSON ONLY WERE RELEVANT TO A CERTAIN GROUP OF CLIENTS, WHO AGAIN GAINED ATTENTION AND ATTRACTIVENESS BY THE ADAPTED PRODUCTS AND BECAME RELEVANT INFLUENCE PERSONS FOR A BRAND TO GROW ITS RANKS OF A-C CLIENTS. CONTEMPORARY DESIGN BRANDS AND THEIR CREATIVE CORPORATE IDENTITY DESIGN TEAMS TAKE UP THESE IMAGES AND COMMISSION ARCHITECTS AND INTERIOR DECORATOR ALONGSIDE ARTISTS AND GALLERIES TO STAFFAGE THEIR POINT OF SALES AND RETAIL STORES AND TO FOCUS MORE OR LESS ON A IMAGINED STORY OF THE BRANDS NAMES PATRON. AS THESE TEAMS AND DESIGNER ARE UNKNOWN IN MOST CASES TO THE PUBLIC, THE LEGACY REFERENCE POINT IS THE NON-PERSONAL BRAND ITSEL, GIVING LIFE TO A ARTIFICIAL IMAGINED IDENTY.

THIS ROMANTIC APPROACH OF PERSONALITIES AND THEIR BRAND LEGACY PROVED TO BE SUCCESSFUL IN REANIMATING SOME FORMERLY LOST NAMES AND BRANDS, BUT NOT ALL STRATEGIES AND EFFORTS ARE SUCCESSFUL, AS A STORY OR GOOD CI – DESIGN ITSELF IS NOT DRIVING SALES, THE SALES PRODUCTS HAVE TO BE OF A SIGNIFICANT VALUE TO THE COSTUMERS AND HAVE TO BE SOUGHT AFTER IN A COMPETING MARKET OF BRANDS AND IMAGED COMMUNICATION FORMS. THESE PRODUCTS ARE CARRIED BY THE COSTUMER BOTH IN SALES ACTIVITY AND ON PERSON. THE REPUTATION OF TODAYS HERITAGE BRANDS WERE BUILD UP BY CORE COMPETENCES WITHIN A PRODUCT CIRCLE, BE IT AS A COUTURIER ATELIER FOR ROBES, BE IT FOR LEATHER GOODS, BE IT FOR JUWELS OR BE IT FOR TECHNICAL INNOVATIONS LIKE CARS, A HOTEL OR RESTAURANT AND CLUB EXPERIENCE OR ELSE. TODAY BRANDS TEND TO OVERSTRETCH THEIR PORTFOLIO AND IMAGE BY OFFERING EVERYTHING, BE IT CAR BRANDS ENTERING THE FASHION AND HOME SECTOR, BE IT PORCELAIN MANUFACTORIES DOING COUTURE CLOTHING AND HANDBAGS, BE IT TEXTILE PRODUCERS ENTERING THE FURNITURE SECTOR AND SO ON, ALL HAVE EVIDENCE RISK TO LOSING TRACK ON THE CORE COMPETENCE THE PRODUCT FUNDAMENT OF THE BRANDS REPUTATION HAS BUILD UP ON. SELDOM A BRAND OR COMPANY OWNS ALL PRODUCTION FACILITIES OR HAS HANDS ON THE LICENSE TAKER TO PRODUCE ONLY FOR ITS PURPOSES, THEREFOR QUANTITY AND OFTEN LESS QUALITY WILL BE THE RESULT RATHER THAN EXCELLENCE IN EACH AND ANY PRODUCT. IMPORTANT IN ANY EXPANSION CASE AND WITHIN ANY PRODUCT EXPERIMENT IS TO KEEP THE RED-RIBBON IN A STRATEGIC OUTREACH OF THE BRAND AND PROTECT THE HOUSES DNA BY QUALITY ONLY POLICY, AND KEEP AS CLOSE TO THE STORY AND THE WORLD OF THE BRAND AS POSSIBLE. DESPITE ANY ONLINE DRIVEN FUTURE FOR RETAIL PREDICTIONS, CURRENT RETAIL EXPERIENCES RELAY ON THE LIVE- EXPERIENCE STORE CONCEPTS, FEEDING THE SENSES AND INSPIRATION AT THE POINT OF SALES AND DRIVING SALES BY THE EMOTION OF THE MOMENT AND SETTING. IN ORDER TO PRODUCE  A REAL LIVE SHOPPING EXPERIENCE, THE SHOWROOMS AND RETAIL STORES ARE BECOMING INCREASINGLY SPECTACULAR AND THE TOP SECTOR LUXURY FLAGSHIP-STORES ARE BOTH ARTISTICALLY AND BY ARCHITECTURE SOPHISTICATED AND OF MUSEUM- ALIKE ARTISTIC QUALITY.

IN ORDER TO COMPETE WITH THESE CATHEDRALS OF LUXURY, SMALL AND INTERMEDIATE BUSINESSES WILL HAVE TO INCREASE THEIR QUALITY OF STORE AND RETAIL DESIGN, AS THE PRODUCT ITSELF IS NOT DRIVING IN CLIENTS IF THE SETTING IS NOT ATTRACTIVE IN RELATION TO THE RETAILED PRODUCTS. THESE CHALLENGES WILL DRIVE SMALLER BUSINESSES TO INVEST INTO INDIVIDUAL ARTFUL NISCHE CONCEPT STORES. THE GOOD NEWS: THE LARGE LUXRY BRANDS ALLOW THEIR CI TEAMS TO EXACTLY DO THIS: INDIVIDUAL ARTISTIC STORE EXPERIENCES, OFTEN COMBINED WITH ART AND VINTAGE OR DESIGN ICON FURNITURE. SO ADAPTING IN ORDER TO IMPROVE AT REASONABLE PRICE POINTS IS POSSIBLE WHEN LIAISING WITH A DESIGN CONSULTANCY OFFICE LIKE US, AS WE KNOW AND CAN DELIVER A PERFECT MATCH EQUAL CONCEPT AND MATERIALS OF QUALITY TO GIVE A SINGLE INDIVIDUAL BUSINESS AND PRODUCT A REFERENCE QUALITY POINT OF SALES. AT LEAST, THIS IS EXACTLY HOW THE GREATES LUXURY BRANDS STARTED ONCE, BE IT PIERRE BALMAIN, CHRISTIAN DIOR, BALENCIAGA, DE GIVENCHY,  THEY STARTED WITH A GOOD IDEA, RENTED OUT A SMALL ATELIERS OR RETAIL SHOP, PUT THEIR INSPIRATION AND PRODUCTS ON OFFER AND THE STORY BEGAN. THESE SMALL INNOVATIVE BUSINESSES CAN BECOME THE FUTURE GIANTS, WHO KNOWS WHAT FUTURE WILL BRING?! INDIVIDUALITY AND A CLASSICAL DESIGN MATRIX WILL AT LEAST BE A PERFECT REFERENCE POINT TO START FROM. AND BY FACT, FRAGRANCES PROVED TO BE THE MOST IMPORTANT SALES DRIVER AND CASH COWS OF ANY LUXURY BRAND ON THE MARKET, BY THE WAY IN THE CASE OF ALL COUTURIER HOUSES FROM THE EARLY DAYS ONWARDS.

ON BEST HOLD TO BE SEATED AT RESTAURANT- THE LEGACY OF THE MEETING SPOT APERITIF BAR

THE APERITIF BAR IS A SMALL BUT VERY PLEASANT FEATURE IN CLASSIC HOTEL AND RESTAURANT DESIGNS. A BAR OFFERS THE GUEST THE OPPORTUNITY TO ARRIVE AT ANY TIME BEFORE THE APPOINTMENT OR DATE WHILE BEING TREATED AND ENTERTAINED BY THE HOSTING BAR TENDER, ON THE OTHER HAND LATE ARRIVALS WILL BE SAT OUT COMFORTABLY EXACTLY SAME WAY AND FOR ANOTHER GOOD REASON. A GOOD RESTAURANT WILL ALWAYS BE OCCUPIED, THEREFOR SPONTANEOUS VISITS AND OCCASIONS IN GAINING ACCESS TO A TABLE CAN BE CHALLENGED BY DROPPING IN TO THE BAR AND AWAIT THE EARLY DEPARTURE OF GUESTS OPENING UP A TABLE SURPRISINGLY TO THE LUCKY DROP-INNERS.

SELDOM DO BARS ALLOW SMOKING IN NEW PURITAN SOCIAL BEHAVIOR TIMES, FOR GOOD REASON IF YOU ARE A NONSMOKER, FOR SAKE, IF YOU ARE. IN THE CASE OF PRVATE MEMBER CLUBS, BE IT ANNABEL`S OR 5 BERKLEY STREET, THE COMMON RESTRICTIVE EU PROHIBITION RULES ARE NOT APPLYING TO THESE PLAYGROUNDS AND THEREFOR THE BAR WILL BE THE SOCIAL MEETING HOT SPOT FOR ENJOYING A FUME AND LIQUID INFUSION WITHIN A SOCIAL CONVERSATION.

A OPEN SECRET, THE APERITIF HAS A SIGNIFICANT SOCIAL AND RITUAL FUNCTION IN EASING UP THE GUESTS AND ALLOW THEM TO ARRIVE TO THE SETTING AND CALM DOWN, A PLEASANT AND WELCOMING STAFF AND A GOOD BAR TENDER IS OF GREATEST IMPORTANCE, A GOOD RECEPTION LEAVES NO ONE UNEXPECTED. SOME CHEFS SUGGEST A APERITIF WILL SHARPEN THE SENSES AND RAISE THE LUST FOR DINING, FOR SURE IT ASSISTS THE COMMON SENSE OF SOCIAL INTERACTION AND PERCEPTION IN HAVING A GOOD ENJOYABLE TIME, WE SHALL NOT FORGET THAT THE DRINKS CONTAIN A SUBSTANCE WHICH LEADS TO NEURO-DEGENERATIVE IMPACT IF ABUSED, SO REASONABLE CONSUM IS OBLIGED.

WHAT DOES IT TAKE TO HAVE A GOOD BAR? A EASY QUESTION? OBVIOUSLY NOT! I WAS INVITED TO VISIT A BAR IN DOHA QATAR, WHICH WAS BUILD BY THE SAME TENDER WHO DID THE FOUR SEASONS HOTEL SAME PLACE. THE BAR WAS LARGE SCALED, IT OFFERED A BROUGHT SELECTION OF FINEST CIGARS FROM CUBA, THE WALLS WERE HUNG FULL OF PORTRAITS FROM AMERICAN PERSONALITIES, THE CHESTERFIELD SEATINGS WERE LARGE AND COMFORTABLE, THE LARGE LONG BAR COUNTER WAS FLANKED BY A GRAND PIANO, THE PLENTY STAFFERS STOOD LIKE DECORATION, AS THERE WERE NO GUESTS AT ALL, EACH TIME I VISITED THE PREMISES, DURING OUR PROJECTS OCCUPANCY FOR A TEA AND A CIGAR, THE BAR ITSELF AND SHELVES WERE AS EMPTY AS IF ABANDONED.  SERVING SPIRITS WAS (IS?) GENERALLY PROHIBITED IN QATAR, THERE WAS SIMPLY NO NEED FOR THIS BAR AND THEREFOR IT STOOD EMPTY WITH NO FUNCTION ONLY BEING DECORATION BY ITSEL.  SOMEBODY HAD PLANNED THIS BAR NOT KNOWING WHAT WAS ESSENTIAL IN DOING SO!

FIRSTLY NO BAR WITHOUT A BAR COUNTER AND (!) BAR STOOLS, A BACKWARD SHELF AND PREPARATION AREA ALONGSIDE THE INSTALLATIONS NEEDED TO CHILL THE BOTTLE, A BASIN AND YOUR`RE DONE WITH THE BASICS. SECONDLY: NO BAR WITHOUT WHAT IS SERVED IN A BAR AT PLACE, BE IT TEA, COFFE OR LIQUIDS ( I KNOW PURITAN BAR TENDERS DONT SERVE COFFE OR TEA, I THINK THERE IS NO GOOD REASON FO WHY NOT DOING SO) . SO SHOWING WHAT YOU SERVE WILL BE NOT ONLY PRACTICAL BUT TRANSPARENTLY USEFUL TO THE GUEST, BESIDES HAVING THE ROLE OF EYE PLEASURE. FINALLY YOU NEED A GOOD BAR TENDER, SHE OR HE WILL BE THE HEART OF THE BAR AND THE KEY TO WEATHER THE BAR WILL BE A HOP OR FLOP. WITH THIS SKETCHED OUT, WHY ARE THERE SO VERY FEW GOOD HANDSOME EXAMPLES AND REFERENCE DESIGNS AVAILABLE FOR A GOOD BAR WHEN ACHIEVING A GOOD DESIGN RESULT IS SO EASY AND SIMPLE TO OBTAIN?

MAYBE ITS LACK OF INTEREST IN THE SUBJECT, AS CLASSIC (COCKTAIL) BARS ARE BECOMING EXTINCT WHILE COFFEE BARS AND JUCIE BARS ARE POPPING UP INSTEAD. THERE IS SOMETHING SUSPICIOUS ABOUT PERCEPTION OF BARS AS PLACES WITHOU A REASONABLE OFFERING FOR MODERN PERFORMING SOCIETIES.  WHOEVER THINKS THIS WAY HAS EITHER NEVER VISITED A GOOD BAR OR AT LEAST NOT ENJOYED TIME WITH THE ERIGHT PEOPLE IN DOING SO. IF EVERYTHING MATCHES PERFECTLY, ITS A PERFECT EXPERIENCE WITH A CULTURAL VALUE AND TRADITION BASED ON THE NATURE OF SOCIAL SPECIES THE HUMAN RACE IS, AT LEAST CULTIVATING EATING AND DRINKING RAISES OUR SPECIES ABOVE THE APES.

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WHEN IT COMES TO DESIGN & CARS, DO LIKE THE GERMANS DO- A DESIGN INSPIRATION FOR AUTOMOTIVE RETAIL

 

MOTOR DRIVING CARS ARE, COMPARED TO MANS HISTORY, A RATHER NEW INVENTION. THE EARLY DAYS AND SPECIALLY THE POST 1920-30`s YEARS WERE CHARACTERIZED BY QUITE ASTONISHING INDIVIDUAL DESIGNS AND IDEAS OF MOBILITY AND ITS FORMS, WHICH WERE BASED ON THE UNLIMITED VISIONS OF FUTURE MOBILITY, DRIVEN BY THE EVOLUTION OF TECHNICAL INVENTIONS WHICH SINCE THESE DAYS HAVE DRAMATICALLY IMPROVED BELOW THE OUTER SHELL OF CARS APPEARANCE. THE HISTORY OF MOTORING IS EXTENSIVE, BUT PARTICULARLY INTERESTING TO UNDERSTAND ARE THE INNOVATIONS AND TURNING POINTS WHICH HAVE THROUGHOUT ALL DECADES INSPIRED MODERN CONTEMPORARY DESIGNS AND THE IDEA OF DESIGNING CONTEMPORARY PRODUCTS IN OUR TIMES, WHICH INDEED OFTEN ONLY HAVE A BRANDING BADGE IN COMMON WITH THE DESIGN ORIGINS. A MASTERPIECE OF ITS OWN IS A PORSCHE, THE MODEL 356 IS WORLD RENOWN AND ITS PREDECESSORS PORSCHES FROM THE DAY OF THE CREATION OF THIS IDEA BARE SIGNIFICANT DESIGN ASPECTS WHICH ARE THE CORE DNA OF THE BRAND. WHEN YOU SEE A PORSCHE, YOU KNOW ITS A PORSCHE FROM EVEN A DISTANCE, THE FORM ITSELF IS A KEY-DESIGN FEATURE OF IMMORTAL QUALITY AND ESTHETIC SIGNIFICANCE, WHILE BEING AS SIMPLE AS POSSIBLE FALLOWING REASON IN DESIGN AND MINIMUM PRODUCTION COSTS. NEVERTHELESS THESE CORE VALUES, TOTALLY CONTRARY TO THE UNDERSTANDING OF OPULENT LUXURY OR OVERWHELMING USE OF MATERIALS AND RESOURCES IN OTHER AUTOMOTIVE SECTORS OF ITS TIME, HAVE BECOME LUXURY ITEMS BY PERCEPTION WHEN IT COMES TO MAKET PRICES FOR THE EARLY HERITAGE MODELS FROM THE 356 SERIES A-C OR 550 (RS) MODELS, ALL VERY SIMPLE AND QUITE SPARTANIC IN TERMS OF COMFORT AND INTERIOR DESIGN (WHEN COMPARED TO THE THEN CONTEMPORARY LUXURY CARS FROM FACEL VEGA, FERRARI, MERCEDES ETC.). SIR WILLIAM LYONS, THE FOUNDER OF JAGUAR CARS, ONCE STATED “IT DOESN’T COST ANY MORE TO MAKE SOMETHING PRETTY”, GIVING BREED TO ANOTHER AUTO LEGEND, THE JAGUAR E-TYPE, A SIGNIFICANT UNIQUE DESIGN LIKE THE 356. INDEED, IN A WORLD WHERE EVERYTHING IS DESIGN, AND ANYTHING CAN BE DESIGNED, THE COSTS ARE AVERAGELY THE SAME FOR BASIC PURPOSES. AND NOW THERE RAISES THE QUESTION: WHEN BUILDING A GARAGE, WHEN BUILDING A HOUSE, WHEN BUILDING A FACTORY, WHEN BUILDING A TECHNICAL PREMISES, WHEN BUILDING A CAR SALES SHOWROOM, WHY AREN´T THE SAME PRINCIPLES PROVED SUCCESSFUL WITH THE CARS APPLIED TO THESE SO IMPORTANT SURROUNDINGS IN ARCHITECTURE? I CAN´T REMEMBER EVER HAVING ENTERED A STRIKING BEAUTIFUL CAR SALES SHOWROOM, IN 99% ITS LIKE WALKING INTO A TOO LARGE PUBLIC SWIMM FACILITY WHERE EVEN THE MOST ESSENTIAL BASIC INSTALLATIONS OF FEELING COMFORTABLE ARE ABANDONED. HOW COMES THERE IS SUCH A LACK IN DESIGN COHERENCE WITH RESPECT TO THE PREMISES THE MULTI- BILLION CAR INDUSTRY ARE DEALING THEIR PRODUCTS IN? CONVINCING IN CONTRARY ARE THE AUTOMOTIVE FAIR STANDS, WHICH ARE SET UP TO TEMPORARILY PRESENT THE LATEST DESIGN INVENTIONS, OR THE CAR BRANDS MUSEUMS, WHERE WELL CURATED INSTALLATIONS PRESENT THE HERITAGE AND COLLECTION CARS LIKE PIECES OF ART AND SHED LIGHT ONTO THESE AS OBJECTS OF DESIRE RATHER THAN OBJECTS OF DAILY USE. WE DO APPRECIATE THE MUSEUM APPROACH IN PRESENTING CARS THE BEST WAY AND WITH THE DUE RESPECT. A VERY NICE EXAMPLE IS ATTACHED TO THIS POSTING: A WELL BALANCED MODERN HERITAGE PRESENTATION WITH PERFECTLY CURATED SURROUNDING ELEMENTS UNDERLINE THE ARTFUL EXPOSED OBJECTS- SIMPLE AND REASONABLE, QUITE PRETTY!

“IT DOESN’T COST ANY MORE TO MAKE SOMETHING PRETTY” SIR WILLIAM LYONS, Founder Jaguar Motor Cars England