WHEN QUALITY IS AT FOCUS: CLASSICAL HAUTE CUISINE MEETS HAUTE INTERIOR CONCEPT- A CASE STUDY IN EXCELLENCE

CONTEMPORARY HAUTE CUISINE RESTAURANT CONCEPTS ARE AT FASHION WHEN THEY DO SURPRISE THEIR GUESTS, BE THROUGH THEIR UNEXPECTED NEW ROUGHNESS IN INTERIOR DESIGN, A EXPLORATION OF A DIVA CHEF, THE UNCOMMON WAY FOOD IS SERVED OR OFFERED IN COMBINATION WITH LIMITED SELECTIONS RESTRICTED BY THE CHEF OR MANAGEMENT IN ORDER TO KEEP THE MENUE SIZE CALCULABLE (AND COST EFFECTIVE) RATHER THAN INAPPROPRIATE DRIVEN BY EXTROVERTED GUESTS REQUESTS. HAPPENINGS ARE EN VOGUE, FOOD IS SERVED ALONGSIDE A THEATER PERFORMANCE, A MUSIC INTERPRETATION OR ART PRESENTATION. BUT WHEN YOU EAT OUT, YOU WANT TO ENJOY YOUR HAUTE CUISNE FOOD AND SHERD TIME IN A STRESSLESS SETTING WITH BEST SERVICE AND COMFORT, RIGHT? SO ALL THESE ADD ON ASPECTS IN MODERN CUISINE CONCEPTS PUT WRONG FOCUS TO A EXPECTED CHANGE IN THE NEED OF GUESTS FOR EXPERIENCES BEYOND AND BESIDE THE QUALITY FOOD ITSELF, BESIDE THE GOOD ACCOMMODATION AND THE NICE SETTING AROUND TO ENJOY A MEAL AND A GOOD COMFORTABLE REST IN WITH PEACE AT TALKS. AS IN FASHION, OR INTERIOR, OR IN FOOD, OR IN EVERYTHING A MASS CONSUM QUANTITY MARKET CONSISTS OF AND IS BASED ON,  THE LIMITATION OF QUALITY AND CUT OFF WHERE POSSIBLE IN ORDER TO MEET BUDGETS AND RAISE PROFITS, IT IS INDEED VERY HARD TO FIND A RESTAURANT SET UP THE GOOD OLD EUROPEAN CLASSICAL WAY WITH A GRAND INTERIOR STAGE, ULTIMATE COMFORT AND VISUAL PLEASURE, EXCELLENT MATERIALS AND DETAILS FROM TABLE SETTING TO DECORATION AND, MOST IMPORTANT, PROFESSIONAL WELL TRAINED STAFF, BESIDE EXCELLENT FOOD AND BEVERAGE AS THE FUNDAMENTS. INDEED THERE ARE PLACES STILL OR AGAIN IN EXISTENCE LIKE THESE TALE- ONES, WHICH BARE THE OLD WORLD HABITUÉS TRANSLATED INTO MODERN SOCIETY LANGUAGE, WHERE GUESTS ARE TREATED THE QUALITY COMFORT WAY BY THE NATURE OF THE LUXURY HOSPITALITY BUSINESS DNA. WITH GREAT PLEASURE WE SEE THESE CLASSICAL CONCEPTS BEING REVOKED AND NEWLY PUT INTO SETTING IN GRAND HOTELS AND METROPOLITAN CITIES AND WHERE A RAISING DEMAND MEETS AN ADEQUATE OFFER. WE DO ENCOURAGE RESTAURANT AND HOTEL OWNER TO TAKE THESE MASTERPIECES OF CLASSICAL CONTEMPORARY HAUTE CUISINE RESTAURANTS AS A BEST CASE STUDY FOR THEIR DEVELOPMENTS. AT THE LE GEORGE PARIS (ONE OF THREE RESTAURANTS IN THE SAME HOTEL RATHET WITH FIVE MICHELIN STARS TOGETHER) FOR EXAMPLE, 90% OFF THE FURNITURE AND DESIGN OUT-FITTINGS ARE AVAILABLE FROM OUR PRODUCT PORTFOLIO, BE IT THE FURNITURE FROM OUR FRENCH MANUFACTURER, BE IT THE CHANDELIERS AND GLASS APPLIQUÉS FROM ANOTHER FRENCH MANUFACTURER, BE IT THE TABLE ACCESSORIES AVAILABLE FROM ANOTHER FERNCH MANUFACTURER, BE THE FABRICS OR CARPETS, ALL ARE HAND CRAFTED AND FROM HIGHES QUALITY BOTH IN DESIGN AND CRAFTS. THESE QUALITY ELEMENTS DO APPEAL TO ALL SENSES AND A GUEST EXPERIENCE WILL BE BEYOND THE ORDINARY DUE TO THESE QUALITY DETAILS UP TO THE NAPKIN WITH HAND EMBROIDERY, THE FINE CANDLES FROM THE OLDEST FRENCH MANUFACTORY. IN OUR INTERIOR DESIGN PROJECT COMMISSIONS, WE SELECT ALL THESE QUALITY ELEMENTS ACCORDING TO THE DESIGN BRIEFING MOOD BOARD AND SET UP A STRIKING DESIGN CONCEPT WITH REFERENCE TO THE ARCHITECTURAL SETTING AND KEY FACTS AND INDIVIDUALLY IN COHERENCE WITH THE DESIGN CI OF THE COMMISSIONER(S BRANDING IDEA). WHEN THE DESIGN PROCESS IS FINALIZED, WE DELIVER A TURN KEY DESIGN OUTFITTING AT ITS BEST BASED ON THE OVERALL CALCULATED COSTS. AT THE LONG RUN, QUALITY ALWAYS PAYS OUT, AS DURABILITY AND LONG LASTING QUALITY ARE ESSENTIAL AT FREQUENTLY USED PUBLIC AREAS. IN ORDER TO (RE)START YOUR HAUTE CUISINE RESTAURANT CONCEPT BASED ON THE BEST INTERNATIONAL CASE STUDIES WITH APPROVED EXCELLENT QUALITY INTERIOR STAGE AND CONTINUE THE GREAT TRADITION OF HAUTE CUISINE RESTAURANTS THE CLASSICAL WAY SO MUCH APPRECIATED BY THE REAL INTERNATIONAL CONNOISSEURS, SIMPLY GET IN CONTACT WITH OUR OFFICE AND LET US TALK ABOUT YOUR BRILLIANT IDEAS AND HOW WE CAN MAKE THEM BECOME A EXTRAORDINARY QUALITY REALITY EXPERIENCE IN YOUR BUSINESS.

 

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THE LASTING LEGACY OF HERITAGE DESIGN ELEMENTS IN CONTEMPORARY RETAIL CONCEPTS

CLASSIC DESIGN ELEMENTS ARE CORE ESSENTIAL IN RETAIL DESIGN CONCEPTS WHEN IT COMES TO LUXURY BRANDS AND THEIR HERITAGE IMAGE. THERE IS NO SUCCESSFUL CONTEMPORARY LUXURY BRAND NOT RELAYING ITS IMAGE ON A GROWN HERITAGE STORY OF ITS BRAND OR A DNA RELATED TO THE NAME- DERIVATE OF A FOUNDER IN HISTORY AS A POINT OF EVER LASTING REFERENCE VISIBLE IN A COHERENT CI AND WITHIN EACH AND ANY PRODUCT SUBSTITUTED WITHIN THE BRANDS PORTFOLIO. BY CHANCE, NEARLY ALL TOP LUXURY BRANDS ARE HERITAGE IMAGE BRANDS AND IN THE CASE OF FASHION BUSINESS NEARLY ALL OF FRENCH PARISIAN ORIGIN. ONCE THESE REPUTED HOUSES WERE THE SYNONYM OF A SINGLE PERSON OR CREATOR, A INDIVIDUAL DESIGNER OR PRODUCER, A COUTURIER OR ARTIST, AND THE PERSON AND THE CREATIVE OUTPUT OF THIS PERSON ONLY WERE RELEVANT TO A CERTAIN GROUP OF CLIENTS, WHO AGAIN GAINED ATTENTION AND ATTRACTIVENESS BY THE ADAPTED PRODUCTS AND BECAME RELEVANT INFLUENCE PERSONS FOR A BRAND TO GROW ITS RANKS OF A-C CLIENTS. CONTEMPORARY DESIGN BRANDS AND THEIR CREATIVE CORPORATE IDENTITY DESIGN TEAMS TAKE UP THESE IMAGES AND COMMISSION ARCHITECTS AND INTERIOR DECORATOR ALONGSIDE ARTISTS AND GALLERIES TO STAFFAGE THEIR POINT OF SALES AND RETAIL STORES AND TO FOCUS MORE OR LESS ON A IMAGINED STORY OF THE BRANDS NAMES PATRON. AS THESE TEAMS AND DESIGNER ARE UNKNOWN IN MOST CASES TO THE PUBLIC, THE LEGACY REFERENCE POINT IS THE NON-PERSONAL BRAND ITSEL, GIVING LIFE TO A ARTIFICIAL IMAGINED IDENTY.

THIS ROMANTIC APPROACH OF PERSONALITIES AND THEIR BRAND LEGACY PROVED TO BE SUCCESSFUL IN REANIMATING SOME FORMERLY LOST NAMES AND BRANDS, BUT NOT ALL STRATEGIES AND EFFORTS ARE SUCCESSFUL, AS A STORY OR GOOD CI – DESIGN ITSELF IS NOT DRIVING SALES, THE SALES PRODUCTS HAVE TO BE OF A SIGNIFICANT VALUE TO THE COSTUMERS AND HAVE TO BE SOUGHT AFTER IN A COMPETING MARKET OF BRANDS AND IMAGED COMMUNICATION FORMS. THESE PRODUCTS ARE CARRIED BY THE COSTUMER BOTH IN SALES ACTIVITY AND ON PERSON. THE REPUTATION OF TODAYS HERITAGE BRANDS WERE BUILD UP BY CORE COMPETENCES WITHIN A PRODUCT CIRCLE, BE IT AS A COUTURIER ATELIER FOR ROBES, BE IT FOR LEATHER GOODS, BE IT FOR JUWELS OR BE IT FOR TECHNICAL INNOVATIONS LIKE CARS, A HOTEL OR RESTAURANT AND CLUB EXPERIENCE OR ELSE. TODAY BRANDS TEND TO OVERSTRETCH THEIR PORTFOLIO AND IMAGE BY OFFERING EVERYTHING, BE IT CAR BRANDS ENTERING THE FASHION AND HOME SECTOR, BE IT PORCELAIN MANUFACTORIES DOING COUTURE CLOTHING AND HANDBAGS, BE IT TEXTILE PRODUCERS ENTERING THE FURNITURE SECTOR AND SO ON, ALL HAVE EVIDENCE RISK TO LOSING TRACK ON THE CORE COMPETENCE THE PRODUCT FUNDAMENT OF THE BRANDS REPUTATION HAS BUILD UP ON. SELDOM A BRAND OR COMPANY OWNS ALL PRODUCTION FACILITIES OR HAS HANDS ON THE LICENSE TAKER TO PRODUCE ONLY FOR ITS PURPOSES, THEREFOR QUANTITY AND OFTEN LESS QUALITY WILL BE THE RESULT RATHER THAN EXCELLENCE IN EACH AND ANY PRODUCT. IMPORTANT IN ANY EXPANSION CASE AND WITHIN ANY PRODUCT EXPERIMENT IS TO KEEP THE RED-RIBBON IN A STRATEGIC OUTREACH OF THE BRAND AND PROTECT THE HOUSES DNA BY QUALITY ONLY POLICY, AND KEEP AS CLOSE TO THE STORY AND THE WORLD OF THE BRAND AS POSSIBLE. DESPITE ANY ONLINE DRIVEN FUTURE FOR RETAIL PREDICTIONS, CURRENT RETAIL EXPERIENCES RELAY ON THE LIVE- EXPERIENCE STORE CONCEPTS, FEEDING THE SENSES AND INSPIRATION AT THE POINT OF SALES AND DRIVING SALES BY THE EMOTION OF THE MOMENT AND SETTING. IN ORDER TO PRODUCE  A REAL LIVE SHOPPING EXPERIENCE, THE SHOWROOMS AND RETAIL STORES ARE BECOMING INCREASINGLY SPECTACULAR AND THE TOP SECTOR LUXURY FLAGSHIP-STORES ARE BOTH ARTISTICALLY AND BY ARCHITECTURE SOPHISTICATED AND OF MUSEUM- ALIKE ARTISTIC QUALITY.

IN ORDER TO COMPETE WITH THESE CATHEDRALS OF LUXURY, SMALL AND INTERMEDIATE BUSINESSES WILL HAVE TO INCREASE THEIR QUALITY OF STORE AND RETAIL DESIGN, AS THE PRODUCT ITSELF IS NOT DRIVING IN CLIENTS IF THE SETTING IS NOT ATTRACTIVE IN RELATION TO THE RETAILED PRODUCTS. THESE CHALLENGES WILL DRIVE SMALLER BUSINESSES TO INVEST INTO INDIVIDUAL ARTFUL NISCHE CONCEPT STORES. THE GOOD NEWS: THE LARGE LUXRY BRANDS ALLOW THEIR CI TEAMS TO EXACTLY DO THIS: INDIVIDUAL ARTISTIC STORE EXPERIENCES, OFTEN COMBINED WITH ART AND VINTAGE OR DESIGN ICON FURNITURE. SO ADAPTING IN ORDER TO IMPROVE AT REASONABLE PRICE POINTS IS POSSIBLE WHEN LIAISING WITH A DESIGN CONSULTANCY OFFICE LIKE US, AS WE KNOW AND CAN DELIVER A PERFECT MATCH EQUAL CONCEPT AND MATERIALS OF QUALITY TO GIVE A SINGLE INDIVIDUAL BUSINESS AND PRODUCT A REFERENCE QUALITY POINT OF SALES. AT LEAST, THIS IS EXACTLY HOW THE GREATES LUXURY BRANDS STARTED ONCE, BE IT PIERRE BALMAIN, CHRISTIAN DIOR, BALENCIAGA, DE GIVENCHY,  THEY STARTED WITH A GOOD IDEA, RENTED OUT A SMALL ATELIERS OR RETAIL SHOP, PUT THEIR INSPIRATION AND PRODUCTS ON OFFER AND THE STORY BEGAN. THESE SMALL INNOVATIVE BUSINESSES CAN BECOME THE FUTURE GIANTS, WHO KNOWS WHAT FUTURE WILL BRING?! INDIVIDUALITY AND A CLASSICAL DESIGN MATRIX WILL AT LEAST BE A PERFECT REFERENCE POINT TO START FROM. AND BY FACT, FRAGRANCES PROVED TO BE THE MOST IMPORTANT SALES DRIVER AND CASH COWS OF ANY LUXURY BRAND ON THE MARKET, BY THE WAY IN THE CASE OF ALL COUTURIER HOUSES FROM THE EARLY DAYS ONWARDS.

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WHEN IT COMES TO DESIGN & CARS, DO LIKE THE GERMANS DO- A DESIGN INSPIRATION FOR AUTOMOTIVE RETAIL

 

MOTOR DRIVING CARS ARE, COMPARED TO MANS HISTORY, A RATHER NEW INVENTION. THE EARLY DAYS AND SPECIALLY THE POST 1920-30`s YEARS WERE CHARACTERIZED BY QUITE ASTONISHING INDIVIDUAL DESIGNS AND IDEAS OF MOBILITY AND ITS FORMS, WHICH WERE BASED ON THE UNLIMITED VISIONS OF FUTURE MOBILITY, DRIVEN BY THE EVOLUTION OF TECHNICAL INVENTIONS WHICH SINCE THESE DAYS HAVE DRAMATICALLY IMPROVED BELOW THE OUTER SHELL OF CARS APPEARANCE. THE HISTORY OF MOTORING IS EXTENSIVE, BUT PARTICULARLY INTERESTING TO UNDERSTAND ARE THE INNOVATIONS AND TURNING POINTS WHICH HAVE THROUGHOUT ALL DECADES INSPIRED MODERN CONTEMPORARY DESIGNS AND THE IDEA OF DESIGNING CONTEMPORARY PRODUCTS IN OUR TIMES, WHICH INDEED OFTEN ONLY HAVE A BRANDING BADGE IN COMMON WITH THE DESIGN ORIGINS. A MASTERPIECE OF ITS OWN IS A PORSCHE, THE MODEL 356 IS WORLD RENOWN AND ITS PREDECESSORS PORSCHES FROM THE DAY OF THE CREATION OF THIS IDEA BARE SIGNIFICANT DESIGN ASPECTS WHICH ARE THE CORE DNA OF THE BRAND. WHEN YOU SEE A PORSCHE, YOU KNOW ITS A PORSCHE FROM EVEN A DISTANCE, THE FORM ITSELF IS A KEY-DESIGN FEATURE OF IMMORTAL QUALITY AND ESTHETIC SIGNIFICANCE, WHILE BEING AS SIMPLE AS POSSIBLE FALLOWING REASON IN DESIGN AND MINIMUM PRODUCTION COSTS. NEVERTHELESS THESE CORE VALUES, TOTALLY CONTRARY TO THE UNDERSTANDING OF OPULENT LUXURY OR OVERWHELMING USE OF MATERIALS AND RESOURCES IN OTHER AUTOMOTIVE SECTORS OF ITS TIME, HAVE BECOME LUXURY ITEMS BY PERCEPTION WHEN IT COMES TO MAKET PRICES FOR THE EARLY HERITAGE MODELS FROM THE 356 SERIES A-C OR 550 (RS) MODELS, ALL VERY SIMPLE AND QUITE SPARTANIC IN TERMS OF COMFORT AND INTERIOR DESIGN (WHEN COMPARED TO THE THEN CONTEMPORARY LUXURY CARS FROM FACEL VEGA, FERRARI, MERCEDES ETC.). SIR WILLIAM LYONS, THE FOUNDER OF JAGUAR CARS, ONCE STATED “IT DOESN’T COST ANY MORE TO MAKE SOMETHING PRETTY”, GIVING BREED TO ANOTHER AUTO LEGEND, THE JAGUAR E-TYPE, A SIGNIFICANT UNIQUE DESIGN LIKE THE 356. INDEED, IN A WORLD WHERE EVERYTHING IS DESIGN, AND ANYTHING CAN BE DESIGNED, THE COSTS ARE AVERAGELY THE SAME FOR BASIC PURPOSES. AND NOW THERE RAISES THE QUESTION: WHEN BUILDING A GARAGE, WHEN BUILDING A HOUSE, WHEN BUILDING A FACTORY, WHEN BUILDING A TECHNICAL PREMISES, WHEN BUILDING A CAR SALES SHOWROOM, WHY AREN´T THE SAME PRINCIPLES PROVED SUCCESSFUL WITH THE CARS APPLIED TO THESE SO IMPORTANT SURROUNDINGS IN ARCHITECTURE? I CAN´T REMEMBER EVER HAVING ENTERED A STRIKING BEAUTIFUL CAR SALES SHOWROOM, IN 99% ITS LIKE WALKING INTO A TOO LARGE PUBLIC SWIMM FACILITY WHERE EVEN THE MOST ESSENTIAL BASIC INSTALLATIONS OF FEELING COMFORTABLE ARE ABANDONED. HOW COMES THERE IS SUCH A LACK IN DESIGN COHERENCE WITH RESPECT TO THE PREMISES THE MULTI- BILLION CAR INDUSTRY ARE DEALING THEIR PRODUCTS IN? CONVINCING IN CONTRARY ARE THE AUTOMOTIVE FAIR STANDS, WHICH ARE SET UP TO TEMPORARILY PRESENT THE LATEST DESIGN INVENTIONS, OR THE CAR BRANDS MUSEUMS, WHERE WELL CURATED INSTALLATIONS PRESENT THE HERITAGE AND COLLECTION CARS LIKE PIECES OF ART AND SHED LIGHT ONTO THESE AS OBJECTS OF DESIRE RATHER THAN OBJECTS OF DAILY USE. WE DO APPRECIATE THE MUSEUM APPROACH IN PRESENTING CARS THE BEST WAY AND WITH THE DUE RESPECT. A VERY NICE EXAMPLE IS ATTACHED TO THIS POSTING: A WELL BALANCED MODERN HERITAGE PRESENTATION WITH PERFECTLY CURATED SURROUNDING ELEMENTS UNDERLINE THE ARTFUL EXPOSED OBJECTS- SIMPLE AND REASONABLE, QUITE PRETTY!

“IT DOESN’T COST ANY MORE TO MAKE SOMETHING PRETTY” SIR WILLIAM LYONS, Founder Jaguar Motor Cars England