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WHEN IT COMES TO DESIGN & CARS, DO LIKE THE GERMANS DO- A DESIGN INSPIRATION FOR AUTOMOTIVE RETAIL

 

MOTOR DRIVING CARS ARE, COMPARED TO MANS HISTORY, A RATHER NEW INVENTION. THE EARLY DAYS AND SPECIALLY THE POST 1920-30`s YEARS WERE CHARACTERIZED BY QUITE ASTONISHING INDIVIDUAL DESIGNS AND IDEAS OF MOBILITY AND ITS FORMS, WHICH WERE BASED ON THE UNLIMITED VISIONS OF FUTURE MOBILITY, DRIVEN BY THE EVOLUTION OF TECHNICAL INVENTIONS WHICH SINCE THESE DAYS HAVE DRAMATICALLY IMPROVED BELOW THE OUTER SHELL OF CARS APPEARANCE. THE HISTORY OF MOTORING IS EXTENSIVE, BUT PARTICULARLY INTERESTING TO UNDERSTAND ARE THE INNOVATIONS AND TURNING POINTS WHICH HAVE THROUGHOUT ALL DECADES INSPIRED MODERN CONTEMPORARY DESIGNS AND THE IDEA OF DESIGNING CONTEMPORARY PRODUCTS IN OUR TIMES, WHICH INDEED OFTEN ONLY HAVE A BRANDING BADGE IN COMMON WITH THE DESIGN ORIGINS. A MASTERPIECE OF ITS OWN IS A PORSCHE, THE MODEL 356 IS WORLD RENOWN AND ITS PREDECESSORS PORSCHES FROM THE DAY OF THE CREATION OF THIS IDEA BARE SIGNIFICANT DESIGN ASPECTS WHICH ARE THE CORE DNA OF THE BRAND. WHEN YOU SEE A PORSCHE, YOU KNOW ITS A PORSCHE FROM EVEN A DISTANCE, THE FORM ITSELF IS A KEY-DESIGN FEATURE OF IMMORTAL QUALITY AND ESTHETIC SIGNIFICANCE, WHILE BEING AS SIMPLE AS POSSIBLE FALLOWING REASON IN DESIGN AND MINIMUM PRODUCTION COSTS. NEVERTHELESS THESE CORE VALUES, TOTALLY CONTRARY TO THE UNDERSTANDING OF OPULENT LUXURY OR OVERWHELMING USE OF MATERIALS AND RESOURCES IN OTHER AUTOMOTIVE SECTORS OF ITS TIME, HAVE BECOME LUXURY ITEMS BY PERCEPTION WHEN IT COMES TO MAKET PRICES FOR THE EARLY HERITAGE MODELS FROM THE 356 SERIES A-C OR 550 (RS) MODELS, ALL VERY SIMPLE AND QUITE SPARTANIC IN TERMS OF COMFORT AND INTERIOR DESIGN (WHEN COMPARED TO THE THEN CONTEMPORARY LUXURY CARS FROM FACEL VEGA, FERRARI, MERCEDES ETC.). SIR WILLIAM LYONS, THE FOUNDER OF JAGUAR CARS, ONCE STATED “IT DOESN’T COST ANY MORE TO MAKE SOMETHING PRETTY”, GIVING BREED TO ANOTHER AUTO LEGEND, THE JAGUAR E-TYPE, A SIGNIFICANT UNIQUE DESIGN LIKE THE 356. INDEED, IN A WORLD WHERE EVERYTHING IS DESIGN, AND ANYTHING CAN BE DESIGNED, THE COSTS ARE AVERAGELY THE SAME FOR BASIC PURPOSES. AND NOW THERE RAISES THE QUESTION: WHEN BUILDING A GARAGE, WHEN BUILDING A HOUSE, WHEN BUILDING A FACTORY, WHEN BUILDING A TECHNICAL PREMISES, WHEN BUILDING A CAR SALES SHOWROOM, WHY AREN´T THE SAME PRINCIPLES PROVED SUCCESSFUL WITH THE CARS APPLIED TO THESE SO IMPORTANT SURROUNDINGS IN ARCHITECTURE? I CAN´T REMEMBER EVER HAVING ENTERED A STRIKING BEAUTIFUL CAR SALES SHOWROOM, IN 99% ITS LIKE WALKING INTO A TOO LARGE PUBLIC SWIMM FACILITY WHERE EVEN THE MOST ESSENTIAL BASIC INSTALLATIONS OF FEELING COMFORTABLE ARE ABANDONED. HOW COMES THERE IS SUCH A LACK IN DESIGN COHERENCE WITH RESPECT TO THE PREMISES THE MULTI- BILLION CAR INDUSTRY ARE DEALING THEIR PRODUCTS IN? CONVINCING IN CONTRARY ARE THE AUTOMOTIVE FAIR STANDS, WHICH ARE SET UP TO TEMPORARILY PRESENT THE LATEST DESIGN INVENTIONS, OR THE CAR BRANDS MUSEUMS, WHERE WELL CURATED INSTALLATIONS PRESENT THE HERITAGE AND COLLECTION CARS LIKE PIECES OF ART AND SHED LIGHT ONTO THESE AS OBJECTS OF DESIRE RATHER THAN OBJECTS OF DAILY USE. WE DO APPRECIATE THE MUSEUM APPROACH IN PRESENTING CARS THE BEST WAY AND WITH THE DUE RESPECT. A VERY NICE EXAMPLE IS ATTACHED TO THIS POSTING: A WELL BALANCED MODERN HERITAGE PRESENTATION WITH PERFECTLY CURATED SURROUNDING ELEMENTS UNDERLINE THE ARTFUL EXPOSED OBJECTS- SIMPLE AND REASONABLE, QUITE PRETTY!

“IT DOESN’T COST ANY MORE TO MAKE SOMETHING PRETTY” SIR WILLIAM LYONS, Founder Jaguar Motor Cars England

 

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